Graphic design is a profession, academic discipline, and applied art whose activity consists in projecting visual communications intended to transfer specific messages to some audiences, with a specific aim. To achieve this objective there are some principles guiding graphic design which are as follows
The principles of Graphic Design
Users notice larger elements more easily. Some important elements should be larger and bold to attract the audience’s attention
Bright colors typically attract more attention than muted ones. So, it is advisable to apply bright colors to draw the attention of audiences to your design
Dramatically contrasting colors are more eye-catching. The background of the design and the colors put on a design have a great effect on the audience’s reaction towards a design. Bright colors should be out on a mute background because mute colors should be put on a brighter back to make it more eye-catching
Out-of-alignment elements stand out over aligned ones. Alignment is the placement of elements in a straight line. It is an arrangement of text on an invisible line. A design without an alignment is easily noticed by audiences so alignment is a very important part of Graphic Design and is a great way to make a design look attractive to bring the attention of viewers.
There are three types of alignment that is
Left alignment: This is when text is aligned to the left of the design page
Right alignment: This is when text is aligned at the right of the page
Centre alignment: this is when text is placed at the center of the design area Repetition– Repeating styles can suggest content is related. Repetition is the placement of particular elements doubled on a design. They decorate the design as it makes the design look attractive Proximity:
This is the placement of elements on the design page. Proximity is the idea that placing similar design elements close together produces a more effective visual design. This is because the physical location of each item in the design creates a spatial relationship with other features on the page. When you bring two elements together it indicates a common relation between the two and when elements are far it shows a lack of relation between them
This is the key to graphic design and it speaks volumes about a brand or an artwork when used well. Typography is the way text is arranged in a design, we are talking about fonts type, font color, font size, and spacing
Whitespace is the space around elements in a design some Graphic Designers are afraid of whitespace but more space around elements draws the eye of audiences toward them. Viewers are always bored when elements are parked on a design and this makes them reluctant to read what is on the design. A good design should contain only important elements with a few additional ones just to attract the viewers. Texture and Style – Richer textures stand out over flat ones.
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